Product Photography – Project Overview
These are a series of cohesive product photography images that capture the Rye beauty brand for marketing on their website, promo materials and of course for social media. I created a variety of vertical and horizontal banner photographs to fit different types of media. A few of the images are fairly simple product shots that can be used as pack shots. But most of the images are styled still life product images. Some of the used props reflect the product ingredients, while others contribute to the aesthetics of the final image. The final feel is slightly eerie but beautiful, wild and raw.
Details:
Michele Holmes founded Rye Beauty Studio in the Bay Area. She has clients that include Silicon Valley execs, leading beauty experts, and celebrities. She was also named “The Eyebrow Whisperer” by the San Francisco Chronicle.
Michele developed Rye’s brow serum after years of trying out products that didn’t work for her. She has high standards, so her products are very meticulously formulated. Rye Beauty Studio is vegan, clean and environmentally friendly. I love supporting women-owned businesses that have these values in place. So I was honored when Michele reached out to me to create images for her new brand.
Product Photography Process:
Brow Grooming Serum is the first product of Michele’s growing business. And she needed images for various forms of digital and print media. Launching a product is always a big deal – so picking a photographer to debut your creation to the world is a big deal.
Before getting started, I wanted to understand the Rye brand and who Michele is. I began by looking through their inspiration and images of the brick and mortar salon. I also reviewed the Rye website proof to get a better understanding of the spaces I needed to create images for.
As I planned out the photoshoot I made all the decisions on colors, props, lighting and aesthetic. I chose props that were earthy, natural and a little off-setting. From wild, spiky plants to smooth, hard surfaces, the images had a great balance in colors and textures. The lighting I chose to use was very soft and natural to compliment the smooth packaging of the products. In the studio, I arranged the products to get individual shots as well as pack shots to get a variety of images. I wanted the final result to be as unique as the brand is!
Michele and I were both very happy with how the final images turned out. It is always fun when two people’s creative vision aligns so seamlessly.
Motion:
Social platforms are increasing their focus on video. So I’ve recently refreshed my video skills. Creating stop motion images is a lot of fun. It requires careful planning and execution: every detail has to be right. The video consists of anywhere between 8-30+ images. So the lighting and image details need to be very precise. There’s no room for fudging things in photoshop here. (Which is half the fun, if I’m honest) I’m currently offering stop motion videos for all clients. Please contact me if you’re interested.
Product Photography & Art Direction: Ella Sophie
Client: Rye Beauty
You can see more of my product and packshot photography here.
