Beauty Portraits – Hydrate and Glow
Project Overview: Beauty portraits in studio with green living plant set design. Focus on glowing, hydrated skin. Showing real skin texture, with rich color and depth. Featuring a CBD face serum, and CBD lip balm from Vertly.
I’m always thinking about the role women play in advertising, culture, and the commercial photography industry. Women, especially black & brown women, have shown so much resilience and strength to get us to where we are today. Simply the act of being unapologetically confident can be revolutionary and defiant. Creating images that show women in a way that is empowered rather than objectified may seem like a small act. But I believe that images – especially advertising – have a huge impact on our psyche. So if I can create images that leave someone feeling inspired that feels like a big win.
I wanted to include plants and greenery in this to symbolize the need for us to exist as a part of nature. So for this beauty shoot I reached out to Elycia to create a lush green plant set. I didn’t just want a fun portrait backdrop, I wanted to create a world to exist in. By creating a set that exists in both the foreground and the background the images feel layered and complex.